Basics Of SEO: Keywords
Before elaborating keywords, let’s familiarize ourselves with SEO first. SEO stands for Search Engine Optimization whose goal is to increase both the quantity and quality of your website traffic. This is essential because having a large number of website traffic also means having great exposure to potential customers on organic and natural research.
SEO focuses on how people search on the internet and that includes what words do they use as they search, what do they look for and what answers are they seeking. If you learn how to understand this concept and how to provide its needs, you’ll get all the website traffic you need or even more!
SEO is essential because it gives a website the credibility it deserves. If you provide high-quality and relevant content and do everything for SEO, you would most likely rank high. If you happen to be placed on the organic search results of a search engine, you’ll surely get more traffic than those paid, advertised websites. In fact, only ~2.8% of people clicked on paid, advertised websites on all of US searches.
If your title tag plays a vital role in your SEO, what more is the content of your site? Make sure to plant your keywords everywhere on your site. Keep it unique and high-quality. Websites on the first page of Google have an average 2000-word count on their pages. Make sure it’s user-friendly, either in mobile or in desktop mode, it’s best if it loads fast. Lastly, you have to make sure it’s worth sharing. If your audience likes it and they share it, you’ll get higher website traffic in no time.
By putting considerations to all of these, you’ll probably get the perfect keywords that best reflect your content. And by implementing those correctly, you’ll enjoy the benefits of having effective keywords on your website.
So don’t just put random words on your page. Research and put the effort into finding and implementing the right keywords for your website, and in no time, you’ll get lots of website traffic.
2. Search Volume
Search Volume refers to how many people are looking for your chosen keywords. Having a lot means a bigger audience and exposure. However, if no one uses the keyword you’re going to put, you’re more likely to receive less to no audience at all.
It’s best to list at least 5-10 possible keywords and look at how often it is used by searchers. Having a highly important keyword is equivalent to a lot of work and effort. Why so? Well, this is because if it’s that relevant, other websites probably use those keywords too.
The best resort is to use long-tail keywords. Long-tail keywords are more specific yet not hat popular keywords. It doesn’t sound that convincing but they are actually more powerful than one-word keywords. It’s proven that long-tail keywords have higher conversion rates. For example, if someone looks for a bag, that’s probably for looking purposes only. But if she searches a specific unit of a bag, she’s definitely going to buy it.
3. Keywords Research
This is where the Keywords of your website takes its importance. Keywords are the words you put on your site; be it on the page’s content, title, meta description, etc. Having the right keywords gives a search engine the signal that it’s what your content is about. It helps them give the searchers what they search for. Sounds easy right? But actually, it’s not. There are things you have to put into consideration before deciding what keywords you are going to put on your site.
You don’t necessarily need to do something if your competitor makes a move. But considering your competitor’s keywords is another way to look for the best keywords for your business. You can use the same keywords with the goal to rank higher than them on that keyword. Or better yet, look for those unused keywords that may be helpful for your website.
Relevance refers to how connected are the keywords you’ll use in your page to your content. Keeping it relevant will help Google suggest you to those who look for your content.
6. Page Optimization
After looking for the perfect keywords, you should know where to put them on your page. Remember, every page should target a core term, alongside with other related terms. To give you a heads up, here are the places where you should implement your keywords.
7. Title Tags
Title tags are not your primary headlines. They are the ones you’ll see at the top of your browser. There are at least 55-60 characters of your title tag that will be shown by Google. You have to be mindful of what you put on the title tag because it’s the headline that searchers will see on an organic search result. Make it as clickable as possible.
8. Meta Descriptions
Meta tags or meta descriptions don’t usually show up on the results page. But it’s still valuable. Putting the perfect description of your content, with your keywords, of course, can make Google decide to show it up on the search results. If it’s convincing, it can contribute to driving website traffic to your site.