Google Ranking Factors: On-Page vs Off-Page SEO
If you want to get your rankings high in Google for better visibility, more profits and more customers, you need to optimize your Search Engine Optimization.
What is it, and what can it do to rank up on Google?
SEO is the process of increasing the quality and quantity of your website. When your website is good, search engines like Google can identify your site to bring you as a search result when potential customers search keywords related to you. Better sites provide more visibility to search engines resulting in more potential customers being able to check your site. There are two types of SEO, On-Page and Off-Page SEO. These are the two things you need to optimize for your Google rankings to rise.
But how can you do your Search Engine Optimization?
Google has a tool called Google My Business where you can register your business website so it appears in local search results and Google Maps. Delightful news! Google offers this as a tool for free! The more complete and accurate the information you provide when you register for Google My Business is, the greater chance you will appear in the knowledge panel or the so-called Google right side-bar. This is the part of Google that appears on the topmost right side of the search result when a user signs up a topic. This is a brilliant opportunity for you to get out of here as this is not just a way to promote, it will also increase the trust of your users because they think Google trusts you to get out in that part of the search engine.
What is the difference between On-Page and Off-Page SEO?
With On-Page SEO, it refers to the things that you can control or that you can change on your website so you can rank higher. For example, the content quality of your site, you have full control of what you want to change in your site’s issue that is why it is not upgraded. When you do optimization on-page, you need to complete all the information that Google My Business requires in order for your business to grow and to rank fast. Information such as complete contact information, attributes of your business (what products and services you offer), brief and precise description of your business (this will help to attract potential customers), business category and answers to the inquiries of your customers.
It refers to all the SEO things that happen outside your website. That’s where you have no control over what can happen, but you can do things for improvement. For example, customers review. There is nothing you can do about a customer comment because it is a personal preference, but your business will not rank down even if you receive negative comments as long as you are managing it. Even if it is negative or positive feedback, reply there with kindness and positivity that you can fix the problem he or she sees and you can also thank them for visiting and for the suggestion they made. You can also manage it by providing outstanding service for more positive customer reviews. With this, Google can see that you are becoming more effective at controlling your customers and their users, thus increasing your chances of getting top rank on Google.
1. Page quality
One thing your page visitors look for is the quality of your page, which also refers to the quality of your content. When you get good customer feedback on the page, they will repeat to visit your site, and they can even invite more. The more users you have on your site, the faster you will be seen in Google search results.
2. Page Performance
In addition to the quality of the page, it also affects the speed of loading your page’s content. The faster the content loads, the more chance of getting users’ interest and how long they’ll be browsing your site. So you have to make sure that your page opens quickly on a phone or desktop so you can cater to more potential customers. When your site’s loading speed is fast, the more you rank faster because it’s also one of Google’s criteria for ranking a site.
This is connected to the content of your site, the quality of the content of your site should be better if you hit the keywords that users use when they search for relevant ideas about you. Because when this happens the greater chance you have to come out from search results and you are the first site they can visit. The more they click your site and the longer they stay, the more chance of ranking up.
For a more effective website, you must put all the content in unison such as text, pictures and video. It’s also best to keep your content updated so that more customers visit you. Keep a good a presentation of your site content, so your audience don’t feel bored.
This is your link to another website that your potential customers can access to you. When customers find that you are on a trusted website, they will find that they can also trust your site, so they can give a chance and review it. It is also a way for other sites to endorse your site. You can connect it to your business Facebook page for more potential visitors or you can ask help from famous influencers to advertise your site.
2. Domain Authority
This tool helps search engines to know how much they trust you by providing your domain name, history and number of referring domains of yours. The more trustworthy the site, the better chance they of ranking on top of Google. It is impossible to rank on top when the SEO you manage is just one of the On-page and Off-page. They need to be developed, shared and improved at the same time for the success of your top Google ranking.