How to Get Anything on the First Page of Google
“The best place to bury something that you don’t want people to find is the second page of Google.”
You probably have seen this joke already. This sounds kind of corny, but it’s true!
According to Hubspot, 75% of searchers will never go past the first page. And that is the reason why you can never afford to be on the second page or farther. But, just to remind you, Google has been up for how many years, and lots of websites are competing just to be on the first page. Meaning, there are a lot of competitors before you, with more knowledge, backlinks, domain authority, and keywords. This can lower your confidence, or motivate you to do more. And you should choose the latter.
There are a few ways to help you boost your site:
1. Going for Long-tail Keywords
Long-tail keywords are more specific than just one-word keywords. You may think that they won’t help much but they actually would!
For example, instead of just using “Nike bag” as your keyword, make it “Nike women’s travel bag”. It will target more specific people who are searching for the topic you’re into.
This is important because it will not just increase your traffic, but also the conversion rate! Because you’re providing them specific information, they will choose you.
But, don’t just focus on one article or product. Make more and use long-tail keywords to help you easily rank up.
2. Be on Top of AdWords Search Network
You might not understand it for now, but I’ll explain it to you. Although AdWords is not an organic search network, it plays a big role. And, it’s powerful.
AdWords are the first two-four sites you’ll see at SERPs (Search Engine Result Page). If you want to have your site easily rank up, consider AdWords. They will typically bring you to the top.
But, being at the top won’t do anything if your keywords are not convincing, and your content doesn’t line up with the searcher’s intent. So, make sure your keywords are perfect: reflects your content and show the searcher’s intent.
3. Look at the Competition
For sure, you are not the only one who has that content. So, look at your competitors. If your content is general, it would be tough for you. You probably need up your game on domain rating.
But, don’t easily give up. It might take time but it’s going to be worth the wait. Just make sure your keywords perfectly reflect the content of your site.
4. Let Your Products Featured on Round-ups
This is a win-win situation. Some people search for comparisons before looking at a specific product. There are a bunch of round-up-style blogs that offer reviews for products. It is like free advertising!
Just work hard to get reviewed by those first page sites who review the same products as you have. Imagine all the traffic you will get from all those sites.
5. Build Backlinks and Internal Links
If you really want your site to show up on the first page of Google, do this. But remember, you have a lot of competitors. So, before doing this, look at how many backlinks would you need to rank higher.
Backlink helps you get your page’s “authority higher”. And typically, high-ranking sites have high page authority. It’s better if you get high-quality backlinks and make sure it’s a LOT.
6. Be Patient
Being on the first page is tough work. You need strategies, perfect keywords, many contents, lots of backlinks and reviews, etc. So, don’t expect it to happen just overnight.
Do it step-by-step. Build your site, and you will get on the first page of Google in no time.
7. Create More Content
Like what I said earlier, one is not enough. You need to make MORE. Why? Writing more content means having more pages indexed and getting more traffic.
And don’t think that 7-10 blogs a month are enough. Leading sites make more than 16 blogs a month. That sounds quite exhausting. But if you need it to excel, you need to make an effort. Aside from that, a 500-word long is NOT enough. Based on serpIQ, blogs that are on the first page commonly have 2000 or more words in one content.
So, you should think and write in-depth content filled with images, instructions, explanations, and examples. You don’t have to do this all by yourself. You can always hire someone to help you get through this.
And remember, it’s not just the unique content that you need. You also need a unique headline and meta tags. Why so? Well, having these will make your site have a 10% increase in your CTR.
Stay away from those basic, mainstream headlines. Think uniquely.