How to Get Into Google's Top 3 Local Map Pack

Getting into Google’s top 3 local map pack is a privilege. Why? Well, if you are not familiar with Google’s top 3, it’s the first three suggestions that you will see in the SERP (Search Engine’s Results Page). Getting here means you’ll have a higher chance of getting people to look to your business. 

Google’s Local Map Pack typically shows the top 3 local businesses’ location in one map. Your business name, address, phone number, type of business, rating, business hours, website link, and location will all be seen. It is a brief but concise description of your business. If it looks credible and appealing, then you won’t need to worry at all. 

Now, how to get into Google’s top 3 local map pack?

1. Get the Most Ideal Location

Your business’s location plays a big role in this. You might want to consider where you build your business. The more centralized your business is, the higher the chance to be on Google’s top 3.

2. Maximize Google My Business Listing

If you want Google to trust your business, do this. Provide all the required information with complete and specific details. Make sure that all the information provided is consistent. 

  The following required information is: 

  • Business Name – Make it catchy, appealing, and unique. You wouldn’t want to have the same business name as others. 
  • Address – Make sure to write this correctly and exactly. You will need to input this in other sites and all of them should be the same. This would help Google to locate you and if you want your business to show up in Google’s Local Map Pack, provide it and verify. 
  • Phone Number – This would help Google and your potential customers to ask you for any inquiries.  
  • Email – This is another way for Google and potential customers to contact you. It’s better to have your personal email and business email separated. 
  • Category – Know the perfect category for your business. This will give Google a heads up of when to make you show up. 
  • Business Description – To give them a better view of your business, provide a business description. It doesn’t have to belong as long as it’s exciting, convincing, and perfectly describes your business.
  • Photos/Videos – This is optional but quite essential. Uploading photos and videos about your business will help potential customers see what you offer. So, keep it professional and yet appealing.
increase traffic seo

3. Get Positive Reviews

Getting into Google’s top 3 local map pack is a privilege. Why? Well, if you are not familiar with Google’s top 3, it’s the first three suggestions that you will see in the SERP (Search Engine’s Results Page). Getting here means you’ll have a higher chance of getting people to look to your business. 

Google’s Local Map Pack typically shows the top 3 local businesses’ location in one map. Your business name, address, phone number, type of business, rating, business hours, website link, and location will all be seen. It is a brief but concise description of your business. If it looks credible and appealing, then you won’t need to worry at all. 

Now, how to get into Google’s top 3 local map pack?

4. Make Mobile-friendly Website

If you really want your website to be on the Local Map Pack, you should do this. Why? Because Google wants it. Knowing that you have lots of competitors to compete with, you need to make sure that your website has all the weapons. If you complete all the requirements aside from this, you still won’t have a big chance to get there. 

Google wants to consider everyone and give good service to those who search whether they use a laptop, computer, or a smartphone. They wouldn’t want a website that can’t offer these three when they have a lot of websites to choose from. So, make sure to make your website mobile-friendly.

5. Get Backlinks

  Backlinks play a vital role in making your business to the top of SERPs. A backlink is the link of your website to a different website. Quantity doesn’t matter as long as your backlinks are high-quality. But if you think you can have many high-quality backlinks, then that’s better.

Here’s a step-by-step guide to have backlinks:

  • Make your site listed on at least 30 different local directories with the same niche. Authority is important.
  • Publish unique and appealing content and promote it to be shared and cited.
  • Create a local resource list (for example, “Best places to have tea in ABC area”.
  • To build backlinks better, you can do guest posting. You should not forget to link back to a useful page on your website.

6. Maximize Location Pages on Your Website

Having your URLs, keywords, and title tags optimized is still essential. Even though Google advanced to learn how to understand user intent through machine learning, keywords and optimization plays a vital role in rankings and can still result in better rankings.

7. Google Ads in the Local Pack

Google Ads started in showing up in Local Map Pack in 2016. According to Dr. Peter J. Meyers’ research, about 35 percent of Local Packs include ads. If you think the competition around you is too high and you want a little boost, you might want to try this. 

Here are the steps to do this ad campaign: 

  • Create Google Ads and Google My Business account. 
  • Add a location extension in your Google Ads account. 
  • Update your Google My Business information; make sure it provides accurate information. 
  • While you are creating a Google Ads campaign, you should target and bid by location. 
  • Lastly, never forget to put location-related keywords in your campaign.  

If you put consideration into all of this and do this all, you will see your business’s name in Google’s top 3 local map pack in the next local search around you. Good luck!