Local SEO Factors
As a local business, one of your goals is to gain customers around your area. You might think of old fashion ways to market your business, but don’t focus on that. Nowadays, you should get skills in digital marketing. As technology advances, people tend to rely more on gadgets like smartphones, laptops, computers, etc. almost about everything. Where to buy this, how much is that where is this business located and many more! This what you should take as an opportunity for your local business. Now, how is Local SEO connected to the said situation?
Local Search Engine Optimization (SEO)
It is the practice of boosting your website traffic while also increasing leads and brand awareness from local searches. Elements of SEO are particularly alike with the ones on local SEO. Actually, local SEO is a local marketing strategy; so, if you have already prepared strategies for marketing on your target audience, specifically near you, you’re already starting your local SEO to get them into your site or store.
Aside from that, you need to be mindful that local SEO is essential because it can make your rank higher on SERPs. For a fact, Google automatically shows the nearest possible search results for its users because Google considers proximity as one of its ranking factors.
To help you with doing local SEO, here are the Local SEO factors that you should take into consideration:
1. Google My Business:
Listing your business in Google My Business is a great start for local SEO. If you do a good job and completely maximize your Google My Business, you’ll definitely rank high and get increased website traffic.
Maximize your GMB. Provide all of its required information. List your NAP exactly, as well as its schedule of operation. Then, verify your address, it could either be through mail, call, or text. If you’re given the option for just text or call verification, grab it immediately. Mail will take weeks to be received. Upload photos and videos to make it more pleasing and make sure to engage with the audience through their reviews, which will make a good impression. Don’t forget to update and post events. And lastly, make sure the category you’ll choose will perfectly suit your business.
You have to keep in mind that consistency is the key here. Your NAP (Name, Address, Phone no.) and other business information should always match with the information provided about you on other websites. Having consistent information will make Google consider your website and business trustworthy. And gaining their trust means… having a higher rank!
2. Right Keyword:
Another thing to consider is the keywords. Keywords are essential for your ranking. Choosing the right keywords will lead your page to a higher ranking. Search engines use crawlers to know what your pages are all about, so you better put keywords to give them a hint.
I recommend using long-tail keywords than short-tail keywords. Long-tail keywords are three or more words that have a higher value than short-tail keywords. Why? Long-tail keywords have a higher conversion rate than short-tail keywords because that short-tail is very generic and doesn’t identify what the searcher’s intent is.
For local SEO, you have to indicate some geographically related words in order for Google to identify where your business takes place. It’s commendable to do keyword searching before implementing it.
To effectively use your keywords, put them on your title tags, meta descriptions, headings, and body. But be careful not to use it too much because Google might give you a penalty for that which is called keyword stuffing.
3. High-Quality Links:
Links play a vital role in local rankings. Getting your site linked from other sites will surely drive traffic to your website. If you get some high-quality links, there’s a big chance that your website will rank higher. Remember ‘high-quality’ links. No matter how many your links are, if they are all not quality links, you won’t get boosted. Those quality links would help Google acknowledge your credibility, thus, leading your site to higher ranks.
In order to build links, you have to create content. Be it a blog, video, infographics, name it all as long as you can provide useful content, do it. By doing so, you’ll get sites to get your content and link your site to theirs.
If you’re just starting, don’t be afraid to reach out (through email) and ask them to check your content. To help you with link building, you can use backlink trackers.
4. User's Experience:
Lastly, the searcher’s experience on your site will contribute to your local rankings. How so? Well, Google also evaluates how a website performs through the feedback of your website’s audience. If they find it helpful, there’s a big chance that they’ll keep it. If not, don’t expect to see your site on the first page.
There are some things that you might want to consider. First, your CTR (Click-through Rate). High CTR often happens to those who are the top 3 of the first page of SERPs. This is because people immediately assume that they are credible that’s why they are at their positions. Another thing is the pages per session that pertain to the number of pages that they look before leaving your site. The longer they stay, the higher your rank will boost! The bounce rate refers to how fast an audience goes back to the result page after clicking your site. The higher this gets, the lower the user experience you’re getting. This can make your rank decrease.
Aside from those, you have to be careful about putting navigational buttons. Make sure it’s organized for them to see how manageable your site is. Don’t forget to provide some Call-to-action buttons. This will make them stay longer on your site. The loading speed of your page affects your rankings too. Getting it too slow will make your audience lose interest. And lastly, make sure to get your website mobile-friendly. It’s the key. Even though you’ve done everything, if you don’t do this, you’ll go nowhere. The majority of people use smartphones daily; you wouldn’t want to lose your chance of getting more website traffic.
With all of that done, you will get a nice ranking at search engines. But it may take time, so just keep on upgrading your site ‘til you get to the top!