Why I Can't Find My Business on Google?

Having a business doesn’t mean that you will suddenly appear on Google just because you established one. There are certain procedures to do before making your business exist in Google. But… what if even though you listed your business, you still have a hard time finding it on Google? Well, here are the possible reasons why:

1. Business is Not Verified

Verifying your business is a requirement to be a better candidate for Google. To know if your business is verified or not, search your business’s name and location. You should be able to see your business on the right side inside a box. In the lower part of that box, you will see a “Suggest an edit” link. If you see another link beside that, “Own this business?” link, then it is confirmed. Your business is not verified.

Now, what to do? To verify your business, make sure to create or claim a Google My Business listing. There are several options to receive the verification pin. You can receive it by a postcard, a text, an automated phone call, or an email. The moment you receive the pin, immediately verify it in your Google Business.

2. Local Ranking is Low

Improve your local ranking on Google. Google will most likely favor those who provide complete and precise information about their business. Based on Google My Business, Google ranks businesses that show the right relevance, distance, and prominence higher than those who do not. If you have the perfect set of these three, your business will show up more.

Always be mindful of your business information. Update it every time something changes. Do not forget to verify your business’s location. It’s better if you post photos, in regards to your business, to show customers what your business offers.

Also, reviews are gold to business. Feedbacks of your customers reflect the performance of your business. Make sure to reply to inquiries, compliments, and complaints. Communicating with your customers shows that you value them and that will be plus points for the business.

3. Business Information Updated Recently

Updating your business information might change your business status on Google. Since Google has lots of factors to base its search results, this might have caused your business to be not seen on Google. Editing of your business may take up to 3 days to be updated.

4. Business Information doesn't comply with Google’s guidelines

As you enlist your business in Google My Business, make sure to not have violated any guidelines. This can also happen when you edit your business information. If you ever violated their guidelines, Google My Business will notify you about your violation. This might cause your business to be disabled or suspended.

To avoid this mishap, make sure to be informed and follow the guidelines. But, if ever you already violated the guidelines and already corrected it, you can contact Google to ask for help on getting your business published again. 

Other reasons are:

1. Haven’t Thought of Paid Advertising

Have you ever searched and seen the top results with an “Ad” “sticker on the left side? Well, that’s what you call paid advertising. If you are a beginner and you don’t want to wait until you get to the top, you can use paid advertising as your way. This will help you build customers faster.

2. Not Using the Right Keywords

As you enlist your business in Google My Business, make sure to not have violated any guidelines. This can also happen when you edit your business information. If you ever violated their guidelines, Google My Business will notify you about your violation. This might cause your business to be disabled or suspended.

3. Negative Reviews

Customer’s feedback and review contributes a LOT to your business. Other customers look for reviews before actually buying something. Provide good and high-quality performance and ask for their feedback. You can provide a link or suggestion box for them to give their feedback and reviews.

If you check all of these possible reasons and correct any mistakes, your business will appear more in no time. Make strategies and tactics to improve your business status in Google. Good luck with your business!